We met each other at a local café in Stockholm. Early in the discussions we discovered that even though we had very different careers and personal interests we both shared the dream of building a brand with a strong sustainable foundation, focus on a long-term perspective and a close relationship to our customers.

We early realized that our diversities was going to be our greatest strenght. Lisa's backgound in Fashion and Design and Oskar's background in Finance and E-Commerce created a strong combination and quickly became a great advantage for us.

Together we formed a vision to create a nonseasonal and timeless jewelry brand with focus on craftmanship and recycled materials. We want to create jewelry that makes an impression not only on the jewelry industry itself, but also the customer. A jewelry brand that makes you look twice.

”For me who have loved fashion since I was little, Nootka comes from a strong personal dream of designing and creating. Jewelry have always meant a lot to me since I believe they have such high personal value compared to other garments, it is the smallest but often the most important detail that completes your look.

The process began when I traveled abroad searching for a manufacturer, this trip quickly convinced me that my company must have its production locally. We want to be close to our products when creating and assure that we take our responsibility in all stages. The final result is that we create handcrafted jewelry in Stockholm made from recycled 925 silver. 

My dream is to walk into a restaurant in town and suddenly realize that all the people around me are wearing Nootka.”  

- Lisa Olsson